Introducing AesirX First-Party Foundation: Transforming Analytics and Compliance for WordPress and WooCommerce

Jun 14, 202404 minute read

Introducing AesirX First-Party Foundation: Transforming Analytics and Compliance for WordPress and WooCommerce

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Introducing AesirX First-Party Foundation: Transforming Analytics and Compliance for WordPress and WooCommerce

AesirX leads in digital privacy, pioneering solutions that ensure compliance while maintaining user experience quality. This week, we are thrilled to launch the first product demo for AesirX First-Party Foundation, specifically designed for WordPress and WooCommerce.

Unveiling AesirX First-Party Foundation

AesirX First-Party Foundation is a comprehensive suite of business solutions that integrates seamlessly with WordPress and WooCommerce. It provides powerful analytics, consent management, and optional single sign on capabilities. Our platform is built on the principles of privacy by design, ensuring that your data practices are compliant with the latest regulations, including GDPR and the ePrivacy Directive.

Watch the Full Demo

Our 15-minute walkthrough video showcases the advanced features and user interface of the AesirX Analytics and AesirX Business Intelligence platform. From monitoring site visitors to implementing advanced event tracking, you’ll see how our platform provides comprehensive insights while upholding stringent privacy standards.

  • Navigate through the new user experience view.
  • See how we analyze user engagement and provide detailed insights.
  • Understand our robust filtering capabilities and how they lay the groundwork for extensive features.
  • Discover our advanced analytics dashboard and how it empowers data-driven decisions.
  • Learn about our seamless integration with WooCommerce and the benefits of deploying our first-party server.

Key Features and USPs

Data Privacy Compliance: By installing our solution, you establish a trust pact with your visitors, confirming that their data remains undisclosed to third parties. This compliance is aligned with GDPR’s data protection principles and the ePrivacy Directive’s consent requirements.

Seamless Integration: Navigate your store’s analytics within the WooCommerce dashboard, ensuring a cohesive experience for managing e-commerce data in compliance with privacy regulations.

User Experience View: Monitor site visitors and their activities without compromising privacy. Our platform provides detailed insights into user engagement, broken down into various actions.

Advanced Analytics Dashboard: Gain a comprehensive overview of your website’s performance, including events and UTM tracking, empowering you to make data-driven decisions.

Granular Filtering Capabilities: Drill down into specific subpages and user segments, laying the groundwork for advanced features like first-party-based prediction, personalization, and product recommendations.

Event Tracking and Compliance: Implement event tracking easily with our platform, which supports GTM and Consent Mode 2.0, ensuring all tracking activities are compliant with both GDPR and ePD 5.3.

Enhanced Data Points: Using open graph data, we enrich user insights by integrating plugins and customizations, providing a detailed view of the customer journey.

Decentralized Consent Model: Prepare for the future with our decentralized consent model, ensuring robust audit trails and empowering individuals to maintain control over their data, fully compliant with GDPR and ePrivacy Directive.

First-Party Server Deployment: For optimal performance, deploy our first-party server built on Rust and MongoDB, offering a significant performance boost while ensuring data is handled in a privacy-compliant manner.

comparison chart of select analytics consent solutions visual by aesirxio

Explore the Future of Privacy-first Analytics

With impending changes to Google Analytics and third-party cookies, AesirX First-Party Foundation offers a future-proof alternative. 

Ensure exceptional user experiences while upholding the highest standards of privacy and compliance. Our solution is seamlessly compliant with both GDPR and the ePrivacy Directive 5.3 due to its privacy-by-design nature, ensuring that all tracking and data processing activities are transparent, consensual, and respectful of user privacy.

We invite you to explore our demo and provide feedback as we shape the future of privacy-first analytics together. Remember that you now have access to open source technology, so there are no excuses left, you are just 1 click away from seamless compliance, and it's free.

Ronni K. Gothard Christiansen // VikingTechGuy 


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What is happening?

the curent landscape of privacy and data regulations

What does it mean?

implications for marketing and ecommerce

Example of ePD 5.3 compliance issue with a common provider:

example of epd 53 compliance issue with a common provider

Where can I find Guidelines 02/2023?

Click here

About the AesirX Privacy Scanner: 

The AesirX Privacy Scanner is a powerful tool designed to ensure that websites comply with the stringent requirements of the ePrivacy Directive and GDPR. Using the EU's EDPS (European Data Protection Supervisor) Inspection Tool, the AesirX Privacy Scanner conducts thorough scans of websites to identify non-compliant elements, including cookies, trackers, and beacons. 

AesirX also offers a free Privacy Advisor AI Assistant that helps to explain the scanned results from the EDPS Inspection Tool and offers concrete recommendations on what is needed to resolve compliance issues found in the scan result. 

By leveraging these tools, businesses can receive detailed reports and actionable insights to rectify compliance issues and avoid potential fines.

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