The Reality of Online Tracking and Compliance Risks
Our analysis shows that over 73% of websites and e-commerce platforms are not compliant with privacy laws such as GDPR, ePrivacy Directive Article 5(3), the UK’s Privacy and Electronic Communications Regulations (PERC), and Norway’s Ekom Act.
Many businesses assume they are compliant because they use a cookie banner, but in reality:
- Tracking scripts and analytics often load before consent is given.
- Server-side tracking (ssGTM) is being used to bypass consent requirements.
- Data is being shared with Google, Meta, and third parties, often without clear knowledge or control.
If you think your website is compliant but haven't done a full technical audit, there is a high chance that your business is exposed to legal risks.
Who Is Liable? The Business, Not Just the Tech Provider
Using platforms like Google Analytics, Tag Manager, Meta Pixel, or SaaS marketing tools does not transfer compliance responsibility to those providers. As a website owner or e-commerce business, you are the data controller and legally responsible for:
- What data is collected
- Where it is sent
- Why the data is being collected
- Whether consent is properly obtained before tracking starts
Regulators have made it clear that privacy laws are strict. Tracking without prior consent is illegal under ePrivacy 5(3), PERC, and Ekom Act rules, even if routed through server-side tracking, analytics, or ad pixels.
Who We Help – AesirX Supports Internal & External DPOs, Privacy Consultants, and Businesses
We work with:
Technical compliance for data collection is not like internal GDPR processes - it is binary. Either your website is compliant, or it is not. Unlike internal GDPR work, which is an ongoing process based on data flows and constant changes, there is no excuse for failing to meet technical compliance standards for your website and e-commerce solution.
Your website is the public face of your brand. It is visible, testable, and verifiable by regulators, privacy activists, and even your competitors. Unlike internal GDPR policies, which are not immediately measurable by the public, your website’s technical compliance can be tested at any time. If it fails, it damages your brand reputation, customer trust, and legal standing.
How AesirX Can Help
At AesirX, we provide a comprehensive technical privacy review that goes beyond legal checklists. We analyze:
- What data your website collects and whether it aligns with privacy laws
- Who has access to the data, including hidden third-party tracking
- How consent is managed and whether it meets compliance standards
- Where you are exposed to legal risks under GDPR, ePrivacy, PERC, and the Ekom Act
Take Action Before Regulators Do
Privacy regulators across Europe and the UK are increasing enforcement against illegal tracking. The time to fix compliance issues is before fines, lawsuits, or enforcement actions force you to.
If you want full visibility into how your website handles personal data, get a Privacy Review today:
Order your Privacy Review here: https://privacyscanner.aesirx.io/privacy-review
Technical privacy compliance is not optional, and ignoring it is not just a legal and financial risk, if you collect and share your customers data - you risk loosing them.
Make sure your business is protected and remember - we are here to help.
Ronni K. Gothard Christiansen
Creator AesirX.io
